why vertical looms:

most contemporary rug production uses horizontal looms — efficient for high-volume, standardised output. we use vertical looms, a format rooted in centuries of textile tradition, because they give the weaver direct control over tension, structure, and density at every pass. the fabric doesn't just come out of a machine. it is built, row by row, with hands that can feel when something is right and adjust when it isn't.

vertical weaving also allows us to work with material that horizontal systems struggle with — compressed wool felt cut into strips is heavy, stiff, and unforgiving. the vertical setup handles it naturally. gravity works with the process, not against it.

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designed from necessity:

the looms came out of a problem we couldn't solve any other way. when we began weaving with wool felt offcuts in 2024, no existing equipment was suited to the material. standard rug machinery was designed for yarn, not felt strips. so we built our own — iterating through dozens of structural adjustments until the loom and the material found a working relationship.

that process took over a year. what we arrived at is proprietary: a vertical weaving system that handles felt strips up to 400 cm in width, produces a consistent flat-weave structure, and allows a single weaver to work the full surface without mechanical assistance.

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what this means for your project:

because we control the technology, we control the outcome. custom widths up to 400 cm are not a special request — they are a standard capability.

there is no subcontractor, no external mill, no minimum order that belongs to someone else's production schedule. when you specify a felmera rug for a project, you are working directly with the people and the equipment that will make it.